Your Interesting Customer Experience is something that your customers can only get from you. Your Interesting Customer Experience should be a unique and defining “thing” that only you can offer and is not easily copied.
For example, in Jeff and Ben’s retail business, they have the Gardner’s Mattress & More Dream Room, which is a private mattress testing room, makes buying the perfect mattress super-simple. Upon thorough discussion with a customer they will move, for a non-refundable deposit, a mattress of their choosing into their Dream Room, so they can try it out privately for hours if necessary.
They come back, that’s right – they leave and come back, and spend time in private testing the mattress. They can get comfy, read a book, watch television, even nap. Customers that use this room, purchase 100% of the time. You can see a video demonstration of the Dream Room at: http://gardnersmattressandmore.com/dream-room.
Jeff and Ben revolutionized the Dream Room concept in the mattress business and want to challenge you to look for a similar opportunity in your business to create an Interesting Customer Experience. Consider what you want your ideal customer to purchase and more importantly how would you get them to experience that, while in your store, before they have to commit 100%. This could be a “light” version of the product or service, a trial, a test drive. The key is to get a commitment to you and your business first, then complete the sale at a later date.